Social Media Accessibility

Live Training Event

Alt-text, captions, and color contrast, oh my! Incorporating best practices from the Web Content Accessibility Guidelines (WCAG) on social media can feel like a daunting task. Yet, by not abiding by the recommendations in these guidelines, marketers are missing out on a huge, untapped market in the disability community. Not to mention, disabled people themselves have a frustrating and incomplete user experience with brands who are not prioritizing accessibility. Learn what types of social content to avoid, the do’s and don’ts of captions, how to identify compliant color contrast, and get a crash course on alt-text in this Social Media Accessibility training. cor

General Format/Who’s it For:

This ONLINE 60-minute training (via video conference) is designed for social media managers, content marketing teams, social media agencies, channel owners, and others who are eager to learn how to take their clients’ social media presence to the next level with digital accessibility and disability inclusivity.

Objectives:

Participants will be able to:

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Recognize how accessible social media is unique from standard social media marketing

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Appreciate the importance of creating an accessible social media presence

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Identify four (4) core elements of social media accessibility

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Understand the difference between auto-generated, open, and closed captions

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Write effective alt-text

Andraéa LaVant, a Black woman wearing angular clear glasses, a black satin shirt and silver turban, seated in her motorized wheelchair at a computer. She is looking at the monitor smiling.

Tuition: Tuition for this training is $349/USD and includes 7-day access to the training recording, starting the day after training, and digital downloads of the training outline and tip sheet(s) with examples.

Training Dates & Registration:
Wednesday, March 29, 2023, 10-11am PT / 1-2pm ET – Register for Social Media Accessibility now

This is a live, virtual training. We use Zoom – a video conference platform – to deliver the training. There will be opportunities to engage with presenters and participants during breaks known as “fireside chats.” ASL interpreters and live CART captioning will be provided.

Registration is limited! Register today to secure a spot.

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