All in Frame: Advancing Disability Representation in FREE Stock Photos

Giving Creative Professionals Tools to Tell Authentic Disability Stories
At LaVant Consulting, our mission has always been clear: to create cultural change by centering disabled people. We are taking another purposeful step toward that goal. In partnership with creative studio Where The Buffalo Roam (WTBR), we are thrilled to announce the official launch of All In Frame, a free stock photo collection that gives marketing, advertising, and creative professionals the tools to tell more authentic stories about disability.
Why All In Frame Changes Everything
We have spent years searching for imagery that represents disability well. The reality is grim: inaccurate, outdated, stiff, stereotypical photos that flatten the disability experience dominate the landscape. When disability is portrayed correctly, it’s often very limited or expensive.
All In Frame flips the script. The collection features disabled and non-disabled people across a broad range of ages, races, genders, professions, and life experiences in authentic everyday settings—from workplaces, cafes and classrooms to family life, fitness, and healthcare. Rather than centering disability as limitation or inspiration, the imagery reflects the richness and complexity of disabled people’s everyday lives.
"As the disability community remains underrepresented and often stereotyped in stock imagery, the media and advertising industry must recognize its responsibility in shaping how disability is portrayed in society. All in Frame provides the industry with the resources to do better and make disability representation not just authentic, but commonplace."
What Makes the Collection Unique
Intersectionality
The collection showcases the diversity within and beyond disability, with broad representation across races, genders, professions, and life experiences.
Real Experiences
Images capture people where they actually are: at work, school, therapy, the doctor, with friends, family, and colleagues.
Built-In Accessibility
True inclusion means a barrier-free experience. The All In Frame website includes detailed alt-text descriptions for every single photograph, with an easy copy button that allows creators to effortlessly embed essential accessibility.
A Black deafBlind audiologist with a cochlear implant and glasses smiles and uses an otoscope to look into the ears of a young white deaf teen with braces seated in a medical treatment chair. The teen is smiling and has long, wavy sandy blonde hair and is wearing a jean jacket, and a yellow blouse and skirt. Framed professional degrees are hanging on the wall behind them.
Accessibility and Authenticity on Set
True equity requires shifting who holds the power behind the scenes. More than half of our nearly 100-person cast and crew identify as disabled. From creative direction and casting to styling, lighting, and storytelling, disabled creatives shaped this entire production.
We took care to ensure the shoot itself was an accessible experience for the cast and crew. Our call sheets included an inclusive language tip sheet. We asked every model what they needed to have their access needs met. We ensured the production had an Accessibility Coordinator. The three-day shoot took place in our headquarters, the metro Atlanta area. Choosing Atlanta was a deliberate, symbolic choice to center the American South—a region that is all too often overlooked in disability representation.
This monumental effort was made possible through a blend of grant secured by our team, in-kind contributions from local Atlanta businesses, and pro bono creative and production services from the brilliant team at WTBR.

What's Next
Setting a New Standard for the Industry
We are just getting started. To support marketing, advertising, and creative professionals, we are developing a comprehensive toolkit that will outline best practices for how to ensure future on-screen and on-set disability representation is authentic. We want to show the industry what a truly inclusive production looks like.
The entire collection is live, free, and ready to be integrated into your next project. Join the movement and get updates on new library additions and upcoming industry toolkits by signing up for the mailing list.